Search Engine Marketing Articles

Want to learn more about search engine marketing? Christine Churchill has written widely for the subject of search engine marketing, search engine optimization and pay per click listings.

Many of these articles are available for re-publication. Please contact us for permission to use them.

• Expand Your Market By Improving Web Page Readability. Making your web page easier to read makes good business sense. Article offers advice on improving readability.
• Put Your Pages On A Diet. Simple ways to move content higher in the file to increase relevancy and improve download time.
• Review of Hitwise as a Keyword Research Tool. In-depth review of Hitwise competitive research tool.
• Pay Per Click Search Engine Advertising: Smart Campaign Management Tips. Offers advice to small businesses running their first pay per click search engine campaign.
• Keyword Analysis: The Value of Brainstorming. Explains the role of brainstorming to thoroughly develop your list of potential keywords.
• Search Engine Listings: Can Spiders Crawl Your Web Site?. A useful introduction that explains why many web design techniques can keep your site from appearing in the search engines.
• Collected Web Site Usability Tips. This excellent collection of web site usability tips from the HighRankings Forum on Search Engine-Friendly Web Design, which Christine moderates (Many thanks to all who participated in this thread!).
• Search Engine Optimization: Google Gets Tough(er) on Spam. We've always taken a strong stance against spamming the search engines. Now Google is actively hunting down spammers. That's good, but be sure Google doesn't mistake you for one!
• Holiday Web Site Checklist for a Greener Season A list of helpful reminders to insure your site is Customer Ready for the Holiday Season.
• Bogons Ate My Web Site - By KeyRelevance CTO Mike Churchill and Ian Mcanerin Nightmare story of how even when you do everything right, you can still be tripped up from the unexpected. A client moves his site to a new ISP and it dissappears from the engines. Fascinating read.

Off-site Articles

You may want to read some of KeyRelevance's articles in these online publications.

• Key Relevance:Title Tags
  Natural Search Blog - April 2009
• How to Stretch Your Pay Per Click Advertising Budget with Dayparting
  Web Marketing Today - Nov 2008
• Raise Your Quality Score and Save Money with Fast-Loading Landing Pages
  Web Marketing Today - Aug 2008
• How to Use Google AdWords Pay Per Click (PPC) Broad Match - Carefully!
  Web Marketing Today - May 2008
• Eight Keyword Research Mistakes That Are Costing You Money
  Search Engine Land - May 2008
• Using the Web Developer Toolbar For Search And Usability
  Search Engine Land - April 2008
• Ten Strategies For Avoiding Search Marketing Burnout
  Search Engine Land - March 2008
• Does Your Site Have Sex Appeal?
  Search Engine Land - February 2008
• Taking The Fear Factor Out Of Paid Search For Small Businesses
  Search Engine Land - January 2008
• Offline Conversion Tracking: The Missing Metric
  Search Engine Land - October 2007
• Time For A Site Redesign?
  Search Engine Land - September 2007
• Putting Your Small Business On The Map
  Search Engine Land - August 2007
• When Ignorance Isn't Bliss: What You Don't Know About Your Web Site Can Hurt You
  (Part 1) and (Part 2)
  Search Engine Land - July 2007
• Free Web Design Tools From the Big Three: SEO Friendly or Not?
  Search Engine Land - May 2007
• Up Close and Personal with Robots.txt
  Search Engine Land - April 2007
• Survival of the Nimble
  Search Engine Land - March 2007
• Next-Gen Keyword Research Tools
  Search Day - Search Engine Watch Dec 2006
• Keyword Research from Hitwise
  Search Day - Search Engine Watch Dec 2006
• Pricing Models for the Small SEM Shop
  Search Day - Search Engine Watch August 2006
• Searchonomics: Search Statistics Made Fun
  Search Day - Search Engine Watch April 2006
• Understanding Search Engine Patents
  Search Day - Search Engine Watch Nov 2005
• Search Engine Algorithms and Research
  Search Day - Search Engine Watch April 2005
• Meet The Crawlers - the latest info straight from the horses mouth. SearchDay, July 2004
• Improve the Readability of Your Web Page
  Successful-sites.com April 2004
• Day of Reckoning in Search Engine Advertising
  SearchDay- Search Engine Watch January 14, 2004
• Put Your Pages On A Diet
  MarketPosition January 14, 2004
• Improve Link Popularity in 10 Easy Steps
  NetMechanic.com March 2003
• Simple Rules for Keyword Selection
  NetMechanic.com January 2003
• Build User-Controlled Style Sheets for Greater Accessibility
  SitePoint.com January 24, 2003
• Key Relevance Christine Churchill - High Rankings Article - Google Gets Tough On Spam - June, 2003
• Creating Pop-up Notes with DHTML
  SitePoint.com December 5, 2002
• Search Engine Optimization: A 10 Step Program
  NetMechanic.com April 2002
• Optimizers Are Deep Thinkers
  NetMechanic.com December 2001

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• Keyword research
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• Web site usability
• Linking campaigns
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