PPC Search Advertising
Best Practices in Keyword Research and PPC Management (Instant eTraining). In this interview, Christine covers how keyword tools have evolved over the years and explains why you need multiple tools to gain different perspectives.
12 Ways to Improve PPC Landing Page Conversion Rates. How you can boost sales by making your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.
Review Your Bidding Options on Google AdWords (Wilson Web). AdWords offers several advanced bidding options beyond simply bidding for clicks. Depending on your goals, these may work for you.
How to Simplify PPC Management Using Google AdWords Editor (Wilson Web). It's surprising how many businesses that self-manage their PPC accounts don't know about Google AdWords Editor.
Search Engine Optimization
Eight Keyword Research Mistakes That Are Costing Your Money (Search Engine Land). Keyword research is wrought with pitfalls which can reduce the effectiveness of your online campaigns. Here are eight common mistakes companies make in selecting keywords for their campaigns.
Keyword Analysis: The Value of Brainstorming. This article explains the importance of keyword brainstorming as an integral component of the keyword research process.
Keyword Research and SEO Copywriting. KeyRelevance President Christine Churchill teaches the bootcamp sessions for SMX. Here are her Keyword Research and SEO copywriting slides from a recent SMX conference.
Domain Moving Day. Moving a domain can be scary. Done wrong you can lose traffic and create a bad user experience. This insightful article by KeyRelevance CTO Mike Churchill provides the guidance needed to make your domain move seamless with no loss of traffic.
Understanding Robots TXT file Here's an article that demystifies the robots.txt file.
How to Conduct Mobile Search Keyword Research (Wilson Web). Mobile users often have different motivations and behaviors than users sitting at a desktop. Cell-phone users are often not at home and they have a different intent and urgency for their searches.
Expand Your Market By Improving Web Page Readability. Making your web page easier to read makes good business sense. Article offers advice on improving readability.
Collected Web Site Usability Tips. This excellent collection of web site usability tips from the HighRankings Forum on Search Engine-Friendly Web Design, which Christine moderates (Many thanks to all who participated in this thread!).
Online Marketing Related Topics
Search Engine Listings: Can Spiders Crawl Your Web Site? A useful introduction that explains why many web design techniques can keep your site from appearing in the search engines.
Bogons Ate My Web Site. Nightmare story of how even when you do everything right, you can still be tripped up from the unexpected. A client moved his site to a new ISP and it dissappeared from the engines. Fascinating read.
Review of Hitwise as a Keyword Research Tool. Comprehensive review of the popular Hitwise suite of tools as a keyword research tool set.
Web Site Checklist for the Holiday Season. Here's a practical web site checklist to ensure your site is ready for the holidays.