SMX Search Analytics
March 31-April 1, 2009
Toronto, Canada
SES Training San Francisco
March 10, 2009
San Francisco, CA
SES Training New York
March 23, 2009
New York, NY
SES Training Denver
April 27, 2009
Denver, CO
PubCon South
March 11-13, 2009
Austin, TX
Search Engine Marketing Services
At KeyRelevance we know that no single solution fits every company's needs.
That's why we specialize in customized search engine marketing campaigns. After a short consultation with you and a web site evaluation, we will develop a strategic plan to focus your marketing campaign.
We offer a variety of search engine marketing services including:
Want to talk with an expert consultant about search engine marketing? Maybe you just want an objective opinion on your online
marketing strategy. Whether it's general search engine marketing techniques or a site specific discussion, here's your opportunity.
We recommend a full Web Site Analysis prior to most campaigns. This comprehensive report evaluates critical areas of your site, including:
Site Technologies - How well can search engines understand your web site? Some web design techniques act as barriers that keep search engines from reading portions of your site. We'll identify any such areas and recommend solutions.
Site Architecture - Can search engine spiders crawl your site? Many sites are only partially indexed by the search engines because their architecture is hostile to crawlers.
Source Code Components - Search engines place greater weight on certain HTML tags and certain portions of your web page. We'll identify areas where your HTML code can be changed to boost certain keywords.
Editorial Content - We'll review your site's text to determine if it properly emphasizes your keywords without resorting to keyword stuffing. Carefully written text is a key component to boosting your search engine ranking.
The fee for the Web Site Analysis Report and accompanying phone consultation varies on the size and complexity of the web site. This report is also included in our full SEO Campaign.
Search engine optimization provides the best return on investment of any online marketing technique. Visitors brought to the web site through organic search engine listings deliver the highest conversion rates of any online marketing method.
Delivers qualified leads to your site that are actively seeking products like yours
Generates positive branding, since highly ranked sites are perceived as having high credibility
Generates the highest ROI of any online marketing method
Produces long-lasting results - good optimization can last for years
Your SEO campaign will involve modifications to your site's HTML code and it's visible text.
Our full Search Engine Optimization Campaign includes the Web Site Analysis and Keyword Research reports as part of the package, plus optimized HTML source code components and monthly maintenance and tracking. Call or email for a custom quote for your site.
Social Media Marketing is an effective way to grow your company presence and to have direct conversations with your customers online. Knowing how to leverage social media and user generated content into your online marketing strategy is increasingly becoming a vital piece to a successful online marketing plan.
We can offer your company a variety of services to help your online marketing strategy succeed while incorporating Social Media. We can provide specific strategies, consult on current opportunities, and train your staff on new social media trends and how to communicate with a social media community.
Here are some of the areas we can help your company expand its social media presence:
Social Media Consulting
Blog Optimization and Set Up
Social Media Strategy
Social Media Training
Social Media Press Release
User Generated Content Strategies
If you're interested in learning more about how we can help you in social media marketing, contact us or call 972-429-1222.
Keyword Research
Picking the right keywords can make a difference in the overall success of your search engine marketing campaign. Whether you
are engaged in a standalone Pay Per Click campaign, a standalone SEO campaign, or an integrated search engine marketing campaign, establishing a list of relevant targeted keywords is fundamental.
Our staff includes some of the best known keyword research experts in the industry. Here's a video clip of Christine Churchill discussing keyword research with Ralph Wilson.
We strongly recommend that keyword analysis be a part of any search engine marketing effort. We provide keyword strategy and customized keyword targeting support. Call for service fees.
The emergence of link popularity as a ranking criterion is the single most important change in search engine optimization over the past three years.
Every major search engine now considers a site's "link quality" when
assigning rank.
Our systematic methodology, combined with a personalized friendly approach has resulted in our success in acquiring high quality links for our clients. We do not use
spam emails to request links or link farms which could cause problems with the search engines. Our methods take a little time, but the payoff is higher.
Note: This is a premium service that is only available to our SEO or Social Media clients.
Need instant traffic from the big search engines today? Our Pay Per Click option can help. With this option, we handle all the keyword research, bidding strategy, and daily maintenance for you. All you do is handle the traffic!
Some of the benefits of using Pay Per Click are:
Gives an immediate search presence
Great for placement on words where you can’t get SEO presence
Works well with sites with “spider traps”, such as flash sites, dynamic sites, etc.
Good place to test effectiveness of keywords
Acts as stopgap measure until your SEO program kicks in
Great for seasonal items or time sensitive promotions
Easy to track measures of success
PPC can be a time and resource drain if you try to do it in-house. Save yourself the headaches by outsourcing it. We'll manage the whole campaign for you and save you money along the way.
At KeyRelevance, we believe in a strong synergy between your PPC and SEO campaigns. We use PPC to generate traffic during the early months while your optimization campaign is ramping up. As your SEO campaign produces results, we reduce spending on PPC, saving you money.
We don't just focus on your search engine rankings. Instead, we focus on your return-on-investment (ROI). Search engine rankings by themselves can be meaningless if your keyword traffic doesn't translate into sales.
We use ROI tracking tools to monitor your search engine visitors after they arrive at your web site. This lets us identify which keywords bring real value, and which bring empty traffic.
Because we care about your ROI, we focus on more than simply driving traffic to your site. Our services include usability testing that can identify serious issues in the way people use your web site.
Our usability tests are not simply a subjective opinion about your pages. Rather, we provide an objective assessment of your site's functionality based on observed user interaction.
We use live testers, assigning them specific tasks on your site, and monitoring whether they can successfully complete these tasks.
This approach is highly effective in pinpointing pitfalls that prevent visitors to your site from becoming buyers.
KeyRelevance offers customized personal training in a variety of online marketing areas including
Keyword Research Strategies
SEO (Search Engine Optimization)
PPC (Pay Per Click) Marketing
Social Media Marketing
Online Public Relations
Online Niche Marketing
Blog Development and Optimization
Local Search
Analytics
If your company already has an online marketing staff that needs to have training in key areas of online marketing, KeyRelevance is here to help. We have skilled trainers who've taught training classes for conferences such as Search Engine Strategies, Search Engine Guide's Unleashed Conference, High Rankings Seminars, the DMA (Direct Marketers Association), Search Marketing Expo and Search Marketing Now.
KeyRelevance's staff is highly regarded as experts in Keyword Research, SEO, PPC, Social Media, Online Niche Marketing, Online Public Relations, Blogging, and other areas related to online marketing. We can train your staff in the basics or even the more advanced level tactics and strategies that are needed to have your staff become successful in online marketing.
We can come to your company's location and offer the training right with your team, and we customize and tailor each training session with your particular industry and business in mind. Specific examples using your own products or services are used. We also provide a custom bound training guide for your staff to keep and refer back to at a later date.
See the Key Relevance video taken during a training class for a sample training session.
Need an expert professional speaker for a conference or seminar? We can help.
KeyRelevance has professional speakers on staff who are well known industry insiders who can offer insight and share knowledge at conferences all over the world. Let our professional speakers help make your next show a success.
Overwhelmed by the options? Want help in determining which search engine marketing methods are best for your business?
Call us and we'll create a customized search engine marketing plan that will jumpstart your online business and stay within your budget.
We work with large and small companies and all budgets. Search engine marketing works and its the fastest, most effective way to reach online customers. Call now to get started today!
At KeyRelevance we know that no single solution fits every company's needs.
That's why we specialize in customized search engine marketing campaigns. After a short consultation with you and a web site evaluation, we will develop a strategic plan to focus your marketing campaign.
