Search Engine Marketing Services
 At KeyRelevance we know that no single solution fits every company's needs.
That's why we specialize in customized search engine marketing campaigns. After a short consultation with you and a web site evaluation, we will develop a strategic plan to focus your marketing campaign.
We offer a variety of search engine marketing services including:
Search Engine Marketing Consulting
Want to talk with an expert consultant about search engine marketing? Maybe you just want an objective opinion on your online
marketing strategy. Whether it's general search engine marketing techniques or a site specific discussion, here's your opportunity.
Web Site Analysis Report
We recommend a full Web Site Analysis prior to most campaigns. This comprehensive report evaluates critical areas of your site, including:
- Site Technologies - How well can search engines understand your web site? Some web design techniques act as barriers that keep search engines from reading portions of your site. We'll identify any such areas and recommend solutions.
- Site Architecture - Can search engine spiders crawl your site? Many sites are only partially indexed by the search engines because their architecture is hostile to crawlers.
- Source Code Components - Search engines place greater weight on certain HTML tags and certain portions of your web page. We'll identify areas where your HTML code can be changed to boost certain keywords.
- Editorial Content - We'll review your site's text to determine if it properly emphasizes your keywords without resorting to keyword stuffing. Carefully written text is a key component to boosting your search engine ranking.
The fee for the Web Site Analysis Report and accompanying phone consultation varies on the size and complexity of the web site. This report is also included in our full SEO Campaign.
Search Engine Optimization (SEO)
Search engine optimization provides the best return on investment of any online marketing technique. Visitors brought to the web site through organic search engine listings deliver the highest conversion rates of any online marketing method.
Search engine optimization offers unique benefits, including:
- Delivers qualified leads to your site that are actively seeking products like yours
- Generates positive branding, since highly ranked sites are perceived as having high credibility
- Generates the highest ROI of any online marketing method
- Produces long-lasting results - good optimization can last for years
Your SEO campaign will involve modifications to your site's HTML code and it's visible text.
Our full Search Engine Optimization Campaign includes the Web Site Analysis and Keyword Research reports as part of the package, plus optimized HTML source code components and monthly maintenance and tracking. Call or email for a custom quote for your site.
Keyword Analysis
Picking the right keywords can make a difference in the overall success of your search engine marketing campaign. Whether you
are engaged in a standalone Pay Per Click campaign, a standalone SEO campaign, or an integrated search engine marketing campaign, establishing a list of relevant targeted keywords is fundamental.
We strongly recommend that keyword analysis be a part of any search engine marketing effort. We provide keyword strategy and customized keyword targeting support. Call for service fees.
Link Building Campaign
The emergence of link popularity as a ranking criterion is the single most important change in search engine optimization over the past three years.
Every major search engine now considers a site's "link quality" when
assigning rank.
Our systematic methodology, combined with a personalized friendly approach has resulted in our success in acquiring high quality links for our clients. We do not use
spam emails to request links or link farms which could cause problems with the search engines. Our methods take a little time, but the payoff is higher.
This is a premium service that pays for itself. The price varies on the number of links requested.
Pay Per Click (PPC)
Need instant traffic from the big search engines today? Our Pay Per Click option can help. With this option, we handle all the keyword research, bidding strategy, and daily maintenance for you. All you do is handle the traffic!
Some of the benefits of using Pay Per Click are:
- Gives an immediate search presence
- Great for placement on words where you can’t get SEO presence
- Works well with sites with “spider traps”, such as flash sites, dynamic sites, etc.
- Good place to test effectiveness of keywords
- Acts as stopgap measure until your SEO program kicks in
- Great for seasonal items or time sensitive promotions
- Easy to track measures of success
PPC can be a time and resource drain if you try to do it in-house. Save yourself the headaches by outsourcing it. We'll manage the whole campaign for you and save you money along the way.
At KeyRelevance, we believe in a strong synergy between your PPC and SEO campaigns. We use PPC to generate traffic during the early months while your optimization campaign is ramping up. As your SEO campaign produces results, we reduce spending on PPC, saving you money.
ROI Tracking
We don't just focus on your search engine rankings. Instead, we focus on your return-on-investment (ROI). Search engine rankings by themselves can be meaningless if your keyword traffic doesn't translate into sales.
We use ROI tracking tools to monitor your search engine visitors after they arrive at your web site. This lets us identify which keywords bring real value, and which bring empty traffic.
Web Site Usability Testing
Because we care about your ROI, we focus on more than simply driving traffic to your site. Our services include usability testing that can identify serious issues in the way people use your web site.
Our usability tests are not simply a subjective opinion about your pages. Rather, we provide an objective assessment of your site's functionality based on observed user interaction.
We use live testers, assigning them specific tasks on your site, and monitoring whether they can successfully complete these tasks.
This approach is highly effective in pinpointing pitfalls that prevent visitors to your site from becoming buyers.
Overwhelmed by the options? Want help in determining which search engine marketing methods are best for your business?
Call us and we'll create a customized search engine marketing plan that will jumpstart your online business and stay within your budget.
We work with large and small companies and all budgets. Search engine marketing works and its the fastest, most effective way to reach online customers. Call now to get started today!
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