About KeyRelevance

KeyRelevance has assembled an impressive team of experienced search engine marketers. KeyRelevance is unique in the industry in that all our search experts have over TEN years online marketing experience. Our main staff includes:

Christine Churchill
Jim Gilbert
Mike Churchill
Liana Evans
Bill Slawski

Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).

Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM). Ms. Churchill holds a Masters Degree in Business and has over 10 years online marketing experience.

Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.

Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic's Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.

As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.

In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on the High Rankings Forum.

Jim Gilbert is the Vice President of KeyRelevance. He is a Google Certified PPC Professional. His background in mathematics and statistics make him an excellent choice for conversion analysis reporting so vital in running a profitable pay per click campaign.

Jim has performed search engine optimization since the inception of public access Internet (the World Wide Web) in the early 90s. Before his involvement with the Internet, Jim spent twelve years providing analysis support in statistics, simulation and numerical analysis for several large companies including Sabre and EDS.

Jim has been involved in many analytical research studies of search and pay-per-click engines, privately authored numerous articles and published studies. Jim is also the co-founder of the Dallas / Ft Worth Search Engine Marketing Association (DFWSEM) – the DFW group of North Texas search professionals educating local business communities about Search Engine Marketing and Internet advertising.

Mike Churchill is the Chief Technical Officer at KeyRelevance. He has over 20 years experience programming in a variety of languages, platforms, and environments. Mike was one of the founders of NetMechanic and served as the Chief Technical Officer from founding until acquisition. He has an extensive background in writing commercial software that spider and index web pages, and is intimately familiar with the issues search engine spiders face in crawling web sites.

While with NetMechanic, Mike led the development of their search engine marketing offering: Search Engine Power Pack. He researched and developed search engine submission tools, automated site rank tracking tools, web site spider algorithms, and web site health analysis tools. At KeyRelevance, Mike’s main focus area is web analytics, conversion tracking and enhancement. Mike is an unusual blend of technical know-how and marketing savvy. Mike is the programming genius behind many of the proprietary tools we use in-house and custom software or scripts we create for clients.

Liana Evans - Li is famous for her energy and creativity. Li specializes in social media marketing, blog optimization, link building and viral marketing. To make things more interesting, Li has a background in both Public Relations and information technology. Li is a regular speaker at industry conferences including Search Engine Strategies, WebmasterWorld's PubCon, and Search Marketing Expo. Liana is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog. Watch a video interview with Li from SMX Social in NYC here.

Bill Slawski - Bill is our resident search engine patent guru. Bill is a well known and much respected SEO who was one of the founders and administrators for the Cre8asite Forums. Bill is also a featured columnist at Search Engine Land on search related patents and research and writes a weekly column on small business. Bill speaks regularly on search engine algorithms and search engine optimization at industry conferences such as Search Engine Strategies and Webmaster World's PubCon. Bill has the gift of taking complex issues and explaining them in layman's terms. Bill is also the creative force behind the popular blog SEO By The Sea.

Search Engine Marketing Speaking Engagements

The following is a list of some of our speaking engagements.

Publication List

Visit our search engine marketing articles on this site for a sampling of search related articles.

• Professional search engine marketing
• Pay per click campaign management
• Keyword research
• Web site analysis
• Web site usability
• Linking campaigns
• ROI tracking

• Qualified sales leads
• Increased brand awareness
• Improved ROI

• Campaign synergy
• Complete optimization
• Relevant keywords
• No spam techniques
• Long-term value