About KeyRelevance

KeyRelevance is a full service search engine marketing company that offers search engine optimization, pay per click management, usability and conversion enhancement recommendations, web site assessments and web analytics services to companies across the nation.

KeyRelevance has assembled an impressive team of experienced search engine marketers. KeyRelevance is unique in the industry in that our search experts have an average of over TEN years online marketing experience. Our main staff includes:

Christine Churchill
Jim Gilbert
Mike Churchill
Chris Silver Smith

Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).

Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over 10 years online marketing experience.

Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.

Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic's Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.

As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.

In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on the High Rankings Forum. Read Christine's most recent interview. You may also view the recent SEO Roadshow interview video of Christine Churchill of Key Relevance during SES NY 2009 or see a sample training session by Christine in the Key Relevance video.

Jim Gilbert is the Vice President of KeyRelevance. He is a Google Certified PPC Professional. His background in mathematics and statistics make him an excellent choice for conversion analysis reporting so vital in running a profitable pay per click campaign.

Jim has performed search engine optimization since the inception of public access Internet (the World Wide Web) in the early 90s. Before his involvement with the Internet, Jim spent twelve years providing analysis support in statistics, simulation and numerical analysis for several large companies including Sabre and EDS.

Jim has been involved in many analytical research studies of search and pay-per-click engines, privately authored numerous articles and published studies. Jim is also the co-founder of the Dallas / Ft Worth Search Engine Marketing Association (DFWSEM) – the DFW group of North Texas search professionals educating local business communities about Search Engine Marketing and Internet advertising.

Mike Churchill is the Chief Technical Officer at KeyRelevance. He has over 20 years experience programming in a variety of languages, platforms, and environments. Mike was one of the founders of NetMechanic and served as the Chief Technical Officer from founding until acquisition. He has an extensive background in writing commercial software that spider and index web pages, and is intimately familiar with the issues search engine spiders face in crawling web sites.

While with NetMechanic, Mike led the development of their search engine marketing offering: Search Engine Power Pack. He researched and developed search engine submission tools, automated site rank tracking tools, web site spider algorithms, and web site health analysis tools. At KeyRelevance, Mike’s main focus area is web analytics, conversion tracking and enhancement. Mike is an unusual blend of technical know-how and marketing savvy. Mike is the programming genius behind many of the proprietary tools we use in-house and custom software or scripts we create for clients.

Chris Silver Smith is the Director of Optimization Strategies at KeyRelevance. Chris has extensive background experience in search engine optimization and internet application development and he is a regular speaker at Search Marketing Expo, Search Engine Strategies, American Marketing Association seminars, and other technology and marketing conferences.

Chris previously worked as Lead Strategist at Netconcepts where he provided search marketing consulting and product development for their GravityStream automated optimization software. Prior to that, Chris served as head of the technology department for Verizon's Superpages.com sites, leading teams which focused upon advertising applications, taxonomic development, usability, user interface design, and more. Chris worked at Superpages for over a decade and his projects included work in: R&D, map-based search, Campus Area Yellow Pages, weather forecasting systems, ecards, XML APIs, RSS feeds, mobile applications, city guides, and more.

While at Superpages.com, Chris founded their extensive SEO program, initiating research on increasing search engine referral traffic naturalistically as far back as 1997, and he was later honored with the corporation's highest award for this work in 2004, the Verizon Individual Excellence Award, for increasing site visits and associated click-through revenues by many millions of dollars. In 2006, Chris went on to found and chair the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.

Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites. Chris currently contributes articles on technology and internet marketing for Search Engine Land, and has been quoted in various news media including USAToday.

Check out Chris's article on the Key Relevance:Title Tags

Connect with KeyRelevance Online

Search Engine Marketing Speaking Engagements

The following is a list of some of our speaking engagements.

Publication List

Visit our search engine marketing articles on this site for a sampling of search related articles.

• Professional search engine optimization
• Pay per click campaign management
• Social Media Marketing
• Keyword research
• Web site analysis
• Web site usability
• Linking campaigns
• ROI tracking
• Online Marketing Training
• Professional Speaker

• Qualified sales leads
• Increased brand awareness
• Improved ROI

• Campaign synergy
• Complete optimization
• Relevant keywords
• No spam techniques
• Long-term value