Dallas Texas search engine marketing company - KeyRelevance



About KeyRelevance

KeyRelevance has assembled an impressive team of experienced search engine marketers. KeyRelevance is unique in the industry in that all our search experts have over TEN years online marketing experience. Our main staff includes:

Christine Churchill
Jim Gilbert
Mike Churchill
Liana Evans
Bill Slawski

Christine ChurchillChristine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).

Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM). Ms. Churchill holds a Masters Degree in Business and has over 10 years online marketing experience.

Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.

Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic's Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.

As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.

In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on the High Rankings Forum.

Jim GilbertJim Gilbert is the Vice President of KeyRelevance. He is a Google Certified PPC Professional. His background in mathematics and statistics make him an excellent choice for conversion analysis reporting so vital in running a profitable pay per click campaign.

Jim has performed search engine optimization since the inception of public access Internet (the World Wide Web) in the early 90s. Before his involvement with the Internet, Jim spent twelve years providing analysis support in statistics, simulation and numerical analysis for several large companies including Sabre and EDS.

Jim has been involved in many analytical research studies of search and pay-per-click engines, privately authored numerous articles and published studies. Jim is also the co-founder of the Dallas / Ft Worth Search Engine Marketing Association (DFWSEM) – the DFW group of North Texas search professionals educating local business communities about Search Engine Marketing and Internet advertising.

Mike ChurchillMike Churchill is the Chief Technical Officer at KeyRelevance. He has over 20 years experience programming in a variety of languages, platforms, and environments. Mike was one of the founders of NetMechanic and served as the Chief Technical Officer from founding until acquisition. He has an extensive background in writing commercial software that spider and index web pages, and is intimately familiar with the issues search engine spiders face in crawling web sites.

While with NetMechanic, Mike led the development of their search engine marketing offering: Search Engine Power Pack. He researched and developed search engine submission tools, automated site rank tracking tools, web site spider algorithms, and web site health analysis tools. At KeyRelevance, Mike’s main focus area is web analytics, conversion tracking and enhancement. Mike is an unusual blend of technical know-how and marketing savvy. Mike is the programming genius behind many of the proprietary tools we use in-house and custom software or scripts we create for clients.

Liana EvansLiana Evans - Li is famous for her energy and creativity. Li specializes in social media marketing, blog optimization, link building and viral marketing. To make things more interesting, Li has a background in both Public Relations and information technology. Li is a regular speaker at industry conferences including Search Engine Strategies, WebmasterWorld's PubCon, and Search Marketing Expo. Liana is the creator and main contributor to Search Marketing Gurus and has assembled a well rounded group of professional search marketing professionals to contribute to the blog. Watch a video interview with Li from SMX Social in NYC here.

Bill SlawskiBill Slawski - Bill is our resident search engine patent guru. Bill is a well known and much respected SEO who was one of the founders and administrators for the Cre8asite Forums. Bill is also a featured columnist at Search Engine Land on search related patents and research and writes a weekly column on small business. Bill speaks regularly on search engine algorithms and search engine optimization at industry conferences such as Search Engine Strategies and Webmaster World's PubCon. Bill has the gift of taking complex issues and explaining them in layman's terms. Bill is also the creative force behind the popular blog SEO By The Sea.

Search Engine Marketing Speaking Engagements

The following is a list of some of our speaking engagements.

  22 & 23 April 2008   Search Marketing Expo Social Media, New York - Liana Evans Speaking
  Feb 2008   Search Marketing Strategies London - Liana Evans and Christine Churchill Speaking
  Feb 2008   Search Marketing Expo Santa Clara - Liana Evans and Christine Churchill Speaking
  Dec 2007   Search Marketing Strategies Chicago
  Dec 2007   Webmaster World PubCon - Las Vegas NV
  12 & 13 Nov 2007   Search Marketing Expo Travel, Orlando, FL
  16 & 17 Oct 2007   Search Marketing Expo Social Media, New York - Liana Evans Speaking
  Oct 2007   Search Engine Expo - Local and Mobile - Denver, Colorado
  August 2007   Search Engine Strategies, San Jose, California and Pay Per Click Training
  26 & 27 July 2007   Search Engine Strategies Travel, Seattle, Washington
  28 & 29 June 2007   High Rankings Search Engine Marketing Seminar, Denver, Colorado
  12 & 13 June 2007   Search Engine Strategies, Toronto, Canada
  4 & 5 June 2007   Search Marketing Expo Advanced, Seattle, WA
  April 2007   Search Engine Strategies, New York City, NY
  March 2007   High Rankings Search Engine Marketing Seminar, Minneapolis, MN
  February 2007   Search Engine Strategies, London, England
& Keyword Research Training
  January 2007   Search Engine Watch Live Dallas Texas
Keyword Research Training & Optimization Panel
  December 2006   Search Engine Strategies, Chicago, IL
  November 2006   WebMasterWorld Publishers Conference, Las Vegas, NV
  October 2006   High Rankings Search Engine Marketing Seminar, Dallas Texas
  September 2006   Search Engine Strategies Local Search Conference, Denver, Colorado
  August 2006   Search Engine Strategies, San Jose, CA
  July 2006   Search Engine Strategies Latino, Miami, Florida
  June 2006   Search Engine Strategies, London, England
  April 2006   Search Engine Strategies, Toronto, Canada
  April 2006   WebMasterWorld World Of Search Conference, Boston, MA
  March 2006   High Rankings Seminar, San Francisco / Oakland CA
  Feb-March 2006   Search Engine Strategies, New York City, NY
  December 2005   Search Engine Strategies, Chicago, IL
  Nov 2005   High Rankings Seminar, Philadelphia, PA
  Oct 2005   Search Engine Strategies, Stockholm, Sweden
  August 2005   Search Engine Strategies, San Jose, CA
  June 2005   Webmaster World Search Conference, New Orleans, LA
  June 2005   Search Engine Strategies, London, England
  May 2005   Search Engine Strategies, Toronto, Canada
  April 2005   PAII Mid-Atlantic Innkeepers Conference, Lancaster, PA
  March - April 2005   High Rankings Search Engine Marketing Seminar, Seattle, WA
  March 2005   Search Engine Strategies, New York City, NY
  December 2004   Search Engine Strategies, Chicago, IL
  November 2004   WebMasterWorld World Of Search Conference, Las Vegas, NV
  October, 2004   Search Engine Strategies, Stockholm, Sweden
  September 2004   High Rankings Search Engine Marketing Seminar, Boston, MA
  August, 2004   Search Engine Strategies, San Jose, CA
  June 2004   DFW Search Engine Marketing Association Meeting, Dallas, Texas
  June 2004   Search Engine Strategies, London, England
  May 2004   Search Engine Strategies, Toronto, Canada
  April 2004   High Rankings Search Engine Marketing Seminar, Chicago, IL
  March 2004   Search Engine Strategies, New York City, NY
  February 2004   WebMasterWorld PubConference VI, Orlando, FL
  December 2003   Search Engine Strategies, Chicago, IL
  November 2003   High Rankings Search Engine Marketing Seminar, Tampa, FL
  August 2003   Search Engine Strategies, San Jose, CA
  April 2003   Internet World, San Jose, CA
  March 2003   Search Engine Strategies, Boston, MA
  December, 2002   Search Engine Strategies, Dallas, Texas
  November, 2002   Chicago Chamber of Commerce and Hostway Online Marketing Seminar, Chicago, IL
  August, 2002   Search Engine Strategies, San Jose, CA
  March, 2002   Search Engine Strategies, Boston, MA

Publication List

Visit our search engine marketing articles on this site for a sampling of search related articles.


Our Services
How You Benefit
  • Qualified sales leads
  • Increased brand awareness
  • Improved ROI
Our Philosophy
  • Campaign synergy
  • Complete optimization
  • Relevant keywords
  • No spam techniques
  • Long-term value




Read Christine's interview with SearchMarketingGurus


Learn more about KeyRelevance's philosophy of SEO and SEM by reading some of Christine's Search Engine Optimization articles.



Web Analytics Association Premier Corporate Sponsor


Omniture Certified Professional


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KeyRelevance - Dallas based Texas Search Engine Marketing Firm
39 Santa Rosa Circle, Wylie, Texas 75098
Phone: 972-429-1222      Fax: (320) 205-0260
info@keyrelevance.com