About KeyRelevance
KeyRelevance is a full service search engine marketing company that offers search engine optimization, pay per click management, usability and conversion enhancement recommendations, web site assessments and web analytics services to companies across the nation.
KeyRelevance has assembled an impressive team of experienced search engine marketers. KeyRelevance is unique in the industry in that our search experts have an average of over TEN years online marketing experience. Our main staff includes:
Christine Churchill
Jim Gilbert
Mike Churchill
Chris Silver Smith
Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing.
She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).
Christine currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over 10 years online marketing experience.
Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.
Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic's Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.
As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.
In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on
the High Rankings Forum.
Read Christine's most recent interview. You may also view the recent SEO Roadshow interview video of Christine Churchill of Key Relevance during SES NY 2009 or see a sample training session by Christine in the Key Relevance video.
Jim Gilbert is the Vice President of KeyRelevance. He is a Google Certified PPC Professional. His background in mathematics and statistics make him an excellent choice for conversion analysis reporting so vital in running a profitable pay per click campaign.
Jim has performed search engine optimization since the inception of public access Internet (the World Wide Web) in the early 90s. Before his involvement with the Internet, Jim spent twelve years providing analysis support in statistics, simulation and numerical analysis for several large companies including Sabre and EDS.
Jim has been involved in many analytical research studies of search and pay-per-click engines, privately authored numerous articles and published studies. Jim is also the co-founder of the Dallas / Ft Worth Search Engine Marketing Association (DFWSEM) – the DFW group of North Texas search professionals educating local business communities about Search Engine Marketing and Internet advertising.
Mike Churchill is the Chief Technical Officer at KeyRelevance. He has over 20 years experience programming in a variety of languages, platforms, and environments. Mike was one of the founders of NetMechanic and served as the Chief Technical Officer from founding until acquisition. He has an extensive background in writing commercial software that spider and index web pages, and is intimately familiar with the issues search engine spiders face in crawling web sites.
While with NetMechanic, Mike led the development of their search engine marketing offering: Search Engine Power Pack. He researched and developed search engine submission tools, automated site rank tracking tools, web site spider algorithms, and web site health analysis tools. At KeyRelevance, Mike’s main focus area is web analytics, conversion tracking and enhancement. Mike is an unusual blend of technical know-how and marketing savvy. Mike is the programming genius behind many of the proprietary tools we use in-house and custom software or scripts we create for clients.

Chris Silver Smith is the Director of Optimization Strategies at KeyRelevance. Chris has extensive background experience in search engine optimization and internet application development and he is a regular speaker at Search Marketing Expo, Search Engine Strategies, American Marketing Association seminars, and other technology and marketing conferences.
Chris previously worked as Lead Strategist at Netconcepts where he provided search marketing consulting and product development for their GravityStream automated optimization software. Prior to that, Chris served as head of the technology department for Verizon's Superpages.com sites, leading teams which focused upon advertising applications, taxonomic development, usability, user interface design, and more. Chris worked at Superpages for over a decade and his projects included work in: R&D, map-based search, Campus Area Yellow Pages, weather forecasting systems, ecards, XML APIs, RSS feeds, mobile applications, city guides, and more.
While at Superpages.com, Chris founded their extensive SEO program, initiating research on increasing search engine referral traffic naturalistically as far back as 1997, and he was later honored with the corporation's highest award for this work in 2004, the Verizon Individual Excellence Award, for increasing site visits and associated click-through revenues by many millions of dollars. In 2006, Chris went on to found and chair the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.
Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites. Chris currently contributes articles on technology and internet marketing for Search Engine Land, and has been quoted in various news media including USAToday.
Check out Chris's article on the Key Relevance:Title Tags
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Search Engine Marketing Speaking Engagements
The following is a list of some of our speaking engagements.
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August 2009 |
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Search Engine Strategies, San Jose, CA |
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June 2009 |
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Search Marketing Expo - Advanced, Seattle, WA |
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May 2009 |
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Search Marketing Expo, London, UK |
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April 2009 |
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Search Engine Strategies, New York City, NY |
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March 2009 |
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Webmaster World - PubCon South - Austin TX |
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Feb 2009 |
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Search Marketing Expo - West, Santa Clara, CA |
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Dec 2008 |
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Search Engine Strategies, Chicago, Il |
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Nov 2008 |
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Webmaster World - PubCon, Las Vegas, NV |
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Nov 2008 |
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Search Marketing Expo, London, UK |
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Aug 2008 |
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Search Engine Strategies, San Jose, California and
Pay Per Click Training |
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June 2008 |
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Search Marketing Expo Advanced, Seattle WA |
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June 2008 |
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Search Marketing Strategies Toronto Canada |
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April 2008 |
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Search Marketing Expo Social Media, New York |
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Feb 2008 |
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Search Marketing Strategies London |
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Feb 2008 |
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Search Marketing Expo Santa Clara |
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Dec 2007 |
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Search Marketing Strategies Chicago |
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Dec 2007 |
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Webmaster World PubCon - Las Vegas NV |
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Nov 2007 |
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Search Marketing Expo Travel, Orlando, FL |
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Oct 2007 |
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Search Marketing Expo Social Media, New York |
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Oct 2007 |
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Search Engine Expo - Local and Mobile - Denver, Colorado
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August 2007 |
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Search Engine Strategies, San Jose, California and
Pay Per Click Training |
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26 & 27 July 2007 |
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Search Engine Strategies Travel, Seattle, Washington |
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June 2007 |
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High Rankings Search Engine Marketing Seminar, Denver, Colorado |
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June 2007 |
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Search Engine Strategies, Toronto, Canada |
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June 2007 |
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Search Marketing Expo Advanced, Seattle, WA |
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April 2007 |
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Search Engine Strategies, New York City, NY |
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March 2007 |
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High Rankings Search Engine Marketing Seminar, Minneapolis, MN |
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February 2007 |
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Search Engine Strategies, London, England & Keyword Research Training |
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January 2007 |
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Search Engine Watch Live Dallas Texas Keyword Research Training & Optimization Panel |
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December 2006 |
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Search Engine Strategies, Chicago, IL |
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November 2006 |
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WebMasterWorld Publishers Conference, Las Vegas, NV |
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October 2006 |
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High Rankings Search Engine Marketing Seminar, Dallas Texas |
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September 2006 |
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Search Engine Strategies Local Search Conference, Denver, Colorado |
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August 2006 |
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Search Engine Strategies, San Jose, CA |
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July 2006 |
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Search Engine Strategies Latino, Miami, Florida |
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June 2006 |
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Search Engine Strategies, London, England |
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April 2006 |
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Search Engine Strategies, Toronto, Canada |
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April 2006 |
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WebMasterWorld World Of Search Conference, Boston, MA |
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March 2006 |
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High Rankings Seminar, San Francisco / Oakland CA |
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Feb-March 2006 |
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Search Engine Strategies, New York City, NY |
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December 2005 |
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Search Engine Strategies, Chicago, IL |
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Nov 2005 |
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High Rankings Seminar, Philadelphia, PA |
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Oct 2005 |
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Search Engine Strategies, Stockholm, Sweden |
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August 2005 |
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Search Engine Strategies, San Jose, CA |
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June 2005 |
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Webmaster World Search Conference, New Orleans, LA |
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June 2005 |
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Search Engine Strategies, London, England |
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May 2005 |
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Search Engine Strategies, Toronto, Canada |
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April 2005 |
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PAII Mid-Atlantic Innkeepers Conference, Lancaster, PA |
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March - April 2005 |
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High Rankings Search Engine Marketing Seminar, Seattle, WA |
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March 2005 |
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Search Engine Strategies, New York City, NY |
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December 2004 |
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Search Engine Strategies, Chicago, IL |
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November 2004 |
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WebMasterWorld World Of Search Conference, Las Vegas, NV |
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October, 2004 |
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Search Engine Strategies, Stockholm, Sweden |
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September 2004 |
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High Rankings Search Engine Marketing Seminar, Boston, MA |
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August, 2004 |
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Search Engine Strategies, San Jose, CA |
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June 2004 |
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DFW Search Engine Marketing Association Meeting, Dallas, Texas |
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June 2004 |
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Search Engine Strategies, London, England |
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May 2004 |
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Search Engine Strategies, Toronto, Canada |
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April 2004 |
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High Rankings Search Engine Marketing Seminar, Chicago, IL |
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March 2004 |
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Search Engine Strategies, New York City, NY |
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February 2004 |
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WebMasterWorld PubConference VI, Orlando, FL |
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December 2003 |
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Search Engine Strategies, Chicago, IL |
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November 2003 |
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High Rankings Search Engine Marketing Seminar, Tampa, FL |
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August 2003 |
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Search Engine Strategies, San Jose, CA |
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April 2003 |
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Internet World, San Jose, CA |
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March 2003 |
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Search Engine Strategies, Boston, MA |
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December, 2002 |
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Search Engine Strategies, Dallas, Texas |
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November, 2002 |
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Chicago Chamber of Commerce and Hostway Online Marketing Seminar, Chicago, IL |
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August, 2002 |
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Search Engine Strategies, San Jose, CA |
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March, 2002 |
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Search Engine Strategies, Boston, MA |
Publication List
Visit our search engine marketing articles on this site for a sampling of search related articles.
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